Markets have shrugged off a lot. Could inflation finally crack them?
Download PDF VersionCurrently, the biggest obstacle facing the markets is inflation. A lot is riding on whether the Middle East conflict escalates further or de-escalates, and on how far rising energy costs spill over to other prices.
There are optimistic and pessimistic scenarios for each of these, but bad news on inflation would lead central banks to further tighten monetary policy, push bond yields up further and could potentially trigger an equity market correction. A further risk is the ever-present geopolitical risks, which could erupt in several hotspots at any time.
Our market perspective this quarter is cautious. The market perspective shows where we see the balance of risks at present (but is not intended to be a short-term market forecast). A cautious perspective means we believe the downside risks currently outweigh the upside. For a further discussion of upside and downside risks, see Reasons to be optimistic and Reasons to be cautious sections of the report.
Hopes of an end to the Iran conflict in June proved premature. The fall in the oil price was short-lived and prices rose back to over $100 per barrel. Higher energy prices fed through to headline inflation and the US Federal Reserve (the Fed) and others raised interest rates to head off inflationary pressure. Bond yields soared and dominated the market narrative. Stock markets were not left unscathed, with the major indices roughly flat in the third quarter.
Of course, there are still important positives. One that is perhaps still underestimated is the resilience of the global economy. It is growing in sync with no major region in recession, which in itself is unusual. Unlike in previous cycles, consumer balance sheets are relatively strong and unemployment is low. Growth may not be very fast, but moderate growth is a good environment, perhaps even the optimum one, for corporate profits. Earnings growth at listed companies remains very strong in most stock markets.
The AI theme has remained dominant in the US in particular, even if the market has discriminated carefully between winners and losers, as the divergent performance of the “Magnificent 7” stocks over the past year demonstrates. There continue to be important growth opportunities in technology, even if a downturn in the AI narrative is possible. We return to the issue of whether AI is a bubble in the Tech & AI section.

Anthropic is expected to launch its IPO in the fourth quarter. This will give the market access to a pure play AI lab building the most advanced frontier models for the first time and provide much more public information on model adoption, customers and pricing and the business model generally. The market valuation is expected to be around $2 trillion, which would make it around the sixth-biggest company in the US. Anthropic’s close rival OpenAI has reportedly delayed its IPO until 2027. The IPO will likely attract very high demand and further increase market concentration in the AI theme.
Macroeconomically, the focus will be on inflation in the major economies and its consequences for monetary policy. Firstly, will energy prices continue to put upward pressure on headline inflation and secondly, will this supply shock lead to second-round effects that spill over into the rest of the economy? The Fed will want to see at least stable core inflation to hold off on another rate hike, and the European Central Bank (ECB) and Bank of England (BoE) also have their fingers on the trigger.
It was a stronger quarter for the Magnificent 7 technology stocks. After lagging the Nasdaq index in the first half of 2026 (leading them to be rechristened “Lag 7” by some), all except Alphabet and Tesla were ahead of the index in the third quarter. There was a reshuffle of the performance hierarchy. Alphabet, which has been the best performer in recent quarters, was down slightly. The other hyperscalers (Amazon, Meta and Microsoft), had a better quarter, suggesting that the market has become more comfortable with their spending on AI infrastructure, probably because the market is starting to see that this investment is generating revenues. Meta and Microsoft recovered from a torrid first half with jumps of 29% and 37% respectively in their share prices. So far this year Apple and Nvidia are the best-performing stocks among the 7 tech giants, up 22%. This is interesting, as these two stocks are the most and least exposed to AI. Unlike the other constituents of the Mag 7, Apple has not spent heavily on AI infrastructure or models and remains a purveyor of consumer hardware. Meanwhile semiconductor stocks, which went on a tear in the first half before a correction in June and July, were fairly steady in the third quarter.
Is AI a bubble? Further thoughts
Because of its importance for investors, we return to this question again this quarter. There are at least two angles we can approach it from: firstly, is AI an investment bubble, and secondly, is AI a bubble in terms of inflated claims or expectations about what it will actually do and how widely it will be adopted? The two are interlinked to some degree, but it may be useful to think about them separately first of all.


The following themes are intended as food for thought and do not represent a formal currency forecast.
Recent trend: down (stronger dollar)
Outlook: down
Recent trend: neutral
Outlook: neutral
Recent trend: down (stronger sterling)
Outlook: down

We have described our current market perspective as “cautious”. This means we believe the downside risks on the markets currently outweigh the upside risks. Nevertheless, there are potential sources of upside across several asset classes. Equity markets still offer important growth opportunities, while less risky assets, such as bonds and cash, may provide resilience in recognition of the background risks.
Bonds are the linchpin asset class to watch at the moment. Fears of rising inflation due to the oil price spike becoming entrenched have been reflected in rising bond yields, with high levels of government debt and possibly bond issuance by hyperscalers a contributing factor. A further rise in yields could drag down the stock markets. However, although it looks some way off at the time of writing, it is also worth considering a more positive scenario. Even if oil prices remain high, the one-off impact will begin to fade next year and, to date, the passthrough to other prices has been muted. If inflation eases in the US and elsewhere faster than expected, bonds could rally for the first time in many years, which would be positive for all financial assets.
In equities, AI remains the dominant theme. There will likely be some big winners in AI (some of whom may be the current tech giants), providing continued potential upside for technology stocks. With broad US and global indices increasingly concentrated in technology, other geographies, industries and small/medium caps may provide additional sources of upside and diversification. However, diversification within equities only offers limited protection in a market downturn.
Gold also continues to have potential supportive factors. It rose in the third quarter, benefiting from the “debasement” trade (the argument that governments will be forced to debase their currencies to manage their huge debts). Gold will probably perform best if inflation continues to rise, but even if inflation is lower than expected it could gain some support from lower US interest rate expectations, potentially limiting the downside.
Cash may also provide diversification benefits in the current environment, especially given the volatility of bonds and gold.
The world looks a little less comfortable than it did three months ago. The global economy has remained remarkably resilient and corporate earnings are strong, but higher energy prices, renewed inflation concerns and rising bond yields have changed the balance of risks. That is why our perspective has moved to cautious.
Cautious does not mean pessimistic, nor does it mean that we expect markets to fall. Much depends on what happens to inflation from here. If the effect of higher oil prices remains relatively contained, pressure on central banks and bond markets should eventually ease. If higher costs spread more widely through the economy, further rate rises and higher bond yields could put increasing pressure on markets.
For our families, the market is not the starting point. You are. We already know your circumstances, what you are trying to achieve and what is changing in your world. Our job is to decide whether what is happening in markets actually matters to you. Often it does not.
That is why the question we ask is not simply “What will markets do next?” but “Does anything that has changed affect what this family is trying to achieve?” Sometimes the answer will be yes. Often it will be no. Knowing the difference matters.
Our role is to understand the whole picture, challenge assumptions where necessary, and make sure that investment decisions remain connected to everything else. Markets will change, headlines will change, and occasionally the rocks in the road will get bigger. But unless the destination has changed, there is rarely a good reason to change direction simply because the road has become more difficult…
CEO